Texas CattleWomen Spring Meeting
The Navidad Valley CattleWomen, a local beef promotion and education organization affiliated with Texas CattleWomen, sent representatives to attend the Spring Meeting of Texas CattleWomen which was held in conjunction with the Texas and Southwestern Cattle Raisers Association meeting in San Antonio this past weekend. In addition to state business being tended to and networking with CattleWomen from across the state, a presentation was given by the Texas Beef Leaders of Tomorrow (www.texasbeefleaders.org) team, president of TSCRA (www.texascattleraisers.org) Dave Scott discussed current issues in legislation regarding water rights, Misty Martin with the Texas Beef Council (www.txbeef.org) shared how Check-Off funds are being used to grow consumer demand and current statistics of market trends, and Tracy Chapman from Just Ask A Woman discussed how terminology commonly used in the beef industry is interpreted by consumers and provided guidance on how to better promote beef through the proper messaging. The Navidad Valley local works to support local youth with scholarships and provide quality information on the industry and how to incorporate beef into a healthy diet. Additionally, they work to support the communities within Fayette, Lavaca and Colorado counties with targeted outreach projects that include a beefy twist. Texas Cattlewomen function collectively to inform consumers of the importance of the industry and of the contributions it makes to the economy of our nation. The next meeting of Navidad Valley CattleWomen is Wednesday, April 27 at 5:30 at the Hallettsville Chamber of Commerce. The guest speaker will be Jackie Robertson with LAMB and business will include discussion on upcoming Beef For Father's Day activities, scholarship results and hamburger distribution to area high schools that have food and consumer sciences programs. For more information contact Susie Shank at 979-561-8594 or visit www.nvcw.org.
photo: (L-R) Susie Shank, president of NVCW; Janna Stubbs, president of TCW and member of West of the Pecos CattleWomen; Lily Hilscher, member of NVCW attending the state meeting in San Antonio